Director, Business Development & Marketing

Kathleen Riley graduated Phi Beta Kappa from Rutgers College, with majors in both Spanish and Communications and a minor in Italian.  She is an ITSM Certified Professional.

Katie is the Director of Business Development & Marketing at ASI.  Her leadership includes management of all strategic manufacturer, distributor, and partner relationships, execution of inbound and outbound marketing initiatives, and formulating business development strategy. Katie works directly with each ASI executive and business unit to ensure partner compliance, opportunities management, RFP preparation, and development of client and partner events.

Katie’s leadership includes management of business development activities and our marketing activities such as branding, web presence, advertising where appropriate, direct marketing, mailing, events, sponsorships, digital marketing campaigns, and a host of other activities all designed to promote ASI, our quality, and market differentiation.